I was tasked to rebrand an existing mountain equipment company called Forty Below. A brand used by explorers and mountaineers in the harshest of environments. This involved a brand new logo design, colours, typeface and a wide range of applications for the brand.

This brand targets an audience of extreme outdoorsmen, the number one priority is the quality of the products as it may very well end up keeping them alive in tough situations. Therefore it is imperative to reflect that consistency, reliability and quality throughout every single design element. The core message is simple, when it comes to serious cold, nothing outperforms Forty Below.